Niche Shopping
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The Long Tail In THE LONG TAIL, business journalist Chris Anderson examines the revolution in the online world, identifying key trends that affect the way people sell niche shopping and shop. THE LONG TAIL is an expansion niche shopping and a rethinking of Anderson?s widely circulated 2004 Wired magazine article in which he highlighted the importance of niche markets in the new economy; his ideas are grounded in economics, mathematics, distribution curves, niche shopping and marketing. Using graphs, Anderson illustrates the phrase the long tail, which refers to products that, in the old economy, did not sell in large quantities, niche shopping and thus did not merit space on the very limited shelves of brick-and-mortar stores; the blockbusters, or hits, which made profits niche shopping and were restocked, fall into the short head of the graph. Anderson explains how niche shopping and why, using virtual inventories, e-commerce sites can exploit the long tail, by recognizing niches--small pockets of high interest--since, as he says in his subtitle, selling less of more things can be profitable. Anderson shows this to be true by means of examples drawn from the fast-evolving music niche shopping and entertainment sectors.Essential to all of this are more sophisticated search engines--including Google--and aggregators, companies that assemble niche shopping and organize information about products so that companies can sell further down the long tail. Anderson also sees a trend toward the greater use of filters niche shopping and recommendations, including sites, such as Daily Candy, that do nothing but advise shoppers about what to buy. Anderson shows how enormous profits are being made by companies such as eBay, Netflix, Rhapsody, niche shopping and others whose virtual inventories offer a selection of products many times greater than brick-and-mortar stores--independent videos, for example, versus Hollywood blockbusters. In THE LONG TAIL, it all comes down to hits niche shopping and niches. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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Start and Run a Profitable Retail Business -- Be your own boss -- Competing with big box stores -- Guerilla marketing techniques As today's consumers tire of the mega niche shopping and super stores, the demand has grown for smaller, independent shops offering quality products niche shopping and excellent customer service. The retail industry is full of lucrative opportunities for the entrepreneur who knows how to tap into this quickly growing niche market. This easy-to-read guide includes details on: -- Selecting the best location -- Hiring the right employees -- Advertising niche shopping and promoting a new business -- Inventory control niche shopping and dealing with wholesalers -- Store layout niche shopping and design -- Merchandising Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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nicheshopping
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